{"id":263053,"date":"2017-08-04T20:10:23","date_gmt":"2017-08-05T00:10:23","guid":{"rendered":"https:\/\/www.rael.org\/?p=263053"},"modified":"2020-11-22T11:51:00","modified_gmt":"2020-11-22T16:51:00","slug":"sparks-fly-over-kazakhstans-naked-flight-attendants-ad","status":"publish","type":"post","link":"https:\/\/noproxy.rael.org\/nl\/sparks-fly-over-kazakhstans-naked-flight-attendants-ad\/","title":{"rendered":"Sparks fly over Kazakhstan\u2019s naked flight attendants ad"},"content":{"rendered":"
RAEL\u2019S COMMENT:<\/strong><\/span><\/h5>\n
Wonderful! If traveling, I would choose this company for breaking social taboos about nudity!<\/strong><\/span><\/h5>\n

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A controversial advertising campaign for a Kazakhstan travel company has created a buzz today, generating a lot of reaction across social media.<\/p>\n

The short clip which aims to promote flights on a travel website has been shared on Facebook more than 71,000 times and viewed more than 31,000 times on YouTube in the past two days.<\/p>\n

The video begins with a close-up of cap-wearing female flight attendants, shown only from the neck upwards, and then widens out to reveal quite a bit more, the women’s modesty being protected only by a banner across the screen and a small hat.<\/p>\n

As expected many have commented that the ad is “tasteless” and “unpleasant”.<\/p>\n

Karlygash Tazhibayeva asked: “What if it was your mother or little sister in the ads. How would you feel?” Ekatherina Eltsova agreed, saying the company had hit rock bottom.<\/p>\n

Daria Shipacheva was so upset by some of the comments from men who liked it, adding: “I want to leave this planet!”<\/p>\n

Whilst many have been complaining about the ad, a male version was published the following day on Facebook, with exactly the same script and format.<\/p>\n

Facebook user Dinara Seisen called the advert old-fashioned and sexist, adding that the company’s reputation has “hit an all time low”.<\/p>\n

However others disagreed: “Beautiful girls and in advertising there is nothing shameful,” says Marisa.<\/p>\n

Equally, Darkhan Baymakhanov regarded the advert as cool, unusual and effective: “They are brave people who are not afraid to experiment or act to change the world.”<\/p>\n

Kazakhstan news site Today.kz reports that Chocotravel did not intend to offend.<\/p>\n

On his Facebook page, Choctravel Ticketing Service director, Nikolay Mazensev, has responded to the criticism saying the clips were “bold and outrageous and we did not mean to offend”.<\/p>\n

He adds: “It shows no less than you’d see on the beach or by the pool. Do you attack girls in short skirts or swimsuits?”<\/p>\n

The videos were also posted by Nurken Rzaliyev, who works at the umbrella organisation Chocofamily. On his Facebook page he rejects the idea that they are sexist: “There’s definitely no sexism. Opinions were divided, but attention was made to the problem of high ticket prices.”<\/p>\n

One user Dima Vinogradov said Nurken should not listen to these commentators from the Middle Ages who hate nudity: “Everything is super! Good luck to you and your company!”<\/p>\n

The BBC has also approached Chocofamily for a response.<\/p>\n

To add to the insults Russia’s Metronews points out that the name of caps the female flight attendants are wearing is also a Russian slang word for a woman’s genitals.<\/p>\n

PR and communications consultant Marat Raimkhanov called the advert a “triumph of misogyny, a gesture of desperation to attract public attention. It’s a total failure – socially, morally and professionally,” and called for a boycott of the Choco brand.<\/p>\n

While all adverts hope to grab your attention, this one might have done exactly that, but for all the wrong reasons.<\/p>\n

https:\/\/www.bbc.com\/news\/blogs-trending-40823997<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

RAEL\u2019S COMMENT: Wonderful! If traveling, I would choose this company for breaking social taboos about nudity!  <\/p>\n","protected":false},"author":71,"featured_media":284722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-263053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/posts\/263053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/comments?post=263053"}],"version-history":[{"count":0,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/posts\/263053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/media\/284722"}],"wp:attachment":[{"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/media?parent=263053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/categories?post=263053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noproxy.rael.org\/nl\/wp-json\/wp\/v2\/tags?post=263053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}